Meet the Founder of SRL Hair & Beauty

I’ve always believed in making people look good, feel good, and smell good — while building a life I’m proud of.

From a young age, I was a self-starter with a positive mindset, always seeing opportunity where others saw limitations. I once dreamed of becoming the CEO of a major corporation, never imagining that the company I would one day lead would be my own. My passion for people, connection, and growth shaped the foundation of SRL Hair & Beauty long before the brand itself was born.

A Passion Rooted in Beauty & Self-Care

My love for hair and beauty began in childhood. From teaching myself how to cornrow, practicing styles on my twin sister, and sneaking into my mother’s makeup, to studying beauty magazines and forming my own opinions on style and presentation — beauty has always been second nature to me.

As a teenager, I learned early that if I wanted something, I needed to work for it. That mindset led me to cosmetology school, where I gained a deeper understanding that beauty is not just about appearance, but technique, care, and intention. Although I didn’t complete my cosmetology journey in a traditional way, I continued practicing, learning, and building through hands-on experience, side hustles, and real-life application.

Wellness From the Inside Out

In 2019, my life took a transformative turn when I was diagnosed with thyroid cancer. This experience introduced me to holistic healing and changed the way I approached health and wellness. Through extensive research, lifestyle changes, and a cleaner diet, I discovered the powerful benefits of sea moss and natural wellness practices.

Incorporating sea moss into my daily routine — and sharing it with my family — led to noticeable improvements in energy, balance, and overall well-being. This journey reshaped my understanding of beauty as something that starts internally and radiates outward.

Global Experience & Quality You Can Trust

As a flight attendant, I was given the unique opportunity to travel internationally and connect directly with vendors across the globe. From visiting hair vendors in Vietnam to touring production facilities in China, I gained firsthand knowledge of sourcing, quality control, and ethical production.

By cutting out the middleman, I’m able to offer high-quality, verified products at accessible prices while maintaining transparency and trust with my customers. Every product offered through SRL Hair & Beauty is selected with care, intention, and integrity.

The SRL Promise

I believe success in business is built on the relationships you nurture and the standards you refuse to compromise. As long as I continue to provide honest, high-quality products made with love and purpose, my customers will always come back.

At SRL Hair & Beauty, our mission is simple:
Look Good. Feel Good. Smell Good.

The Woman Behind SRL

Meet Jennifer Frisby, a self-made entrepreneur with a passion for beauty, wellness, and confidence. She built SRL Hair & Beauty through resilience, global experience, and a commitment to helping others look, feel, and smell their best.

About Me